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Toolkit – Creative Brief Toolkit for agencies
For more than 10 years of my experience working in the creative industry, I have seen industry newbies crying out “But the client never briefed me that!”, or “Why don’t you (client) tell me earlier?”. We have to give credits to marketing managers that are clear with what they want for their campaigns. However this…
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Some Uncomfortable Thoughts About Sagmeister & Walsh’s New Identity
Sagmeister is Kent’s favorite designer, all-time, then. Kent met Sagmeister at Visualogue: Icrograda Conference, Nagoya, Japan back in October 2003. Well they didn’t exactly meet – he attended his presentation. Among the sharing of many incredibly beautiful graphic (very graphic) design works was one topic that impressed: “Is it possible to touch somebody’s heart with graphic…
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What Hurts More Than Failure
世界上最伤痛的遗憾不是失败，而是机会在你眼前你却视而不见。 It’s not doing it – when you know fully well you had the opportunity – that hurts far more than any failure. – IGNORE EVERTHING and 39 Other Keys to Creativity, Hugh MacLeod – KL