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MadAboutDesign is an identity, a brand, and an attitude that epitomises the passion for design.

It's about making intelligence visible, it's about making a difference.
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Jeff TohIT Director / partner

UK comp science grad. Speaks English, Chinese and Cantonese, and swears in codes. Lives on happy foods and a bike. Evocative in nature, likes the scents of coffee beans, manga figurines and geeky gadgets. Jeff is IT.

Kent LauExecutive Design Director, partner

NUS Information systems grad and career army officer. Never gave up the dream to become a designer with a difference. Proficient in English, Chinese, Cantonese and a pocketful of dialects. Doodles, shoots, sings, swims in the seas and scales mountains off-work. The founding MADman.

Cheng Chee HoewWriter, partner

Cuts his teeth on tech writing, plies his trade editing, writing and translating. An avid fan of quirky works of fiction and occasional cartoonist. Spot him in kilts at weekends.

Alex ZhuAssociate Planner

Tongji engineering grad and LaSalle design grad. Thrives on commercial and government related plans. Understands the Chinese market, thinks strategic, thinks deep. And he’s witty, serious. Alex lives and reads life to the fullest.

Watson LauAssociate Photographer

Alumnus of New York’s prestigious International Center for Photography. Winner of M.I.L.K. Portfolio ranges from portraiture to people-in-situ and product shoots. At studio, on location or street style, Watson’s behind the lens – all the time. Ex co-founder of MAD.