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MadAboutDesign 设计狂人是一个品牌,一种信念,标识着一种对创意工作与生活的激情执着。

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一小步 Campaign

The 3.5-minute video is a showcase of Carat China's media campaign for Philips in 2011. The well-known consumer brand partnered with renown Chinese directors to produce 6 web movies on the theme of Blissfulness, and 8 web movies featuring real-life stories of children in remote regions of China, calling upon consumers to take a step forward to help. The campaign showcased Philips' social projects providing these children with health and well-being, clean drinking water, lighting, and a school to go to. After the launch of the initial 3 web movies, over 15 million people had come to know of Philips Blissfulness message and, by September 2011, more than 75,000 people had pledged their support for the campaign.

Recent Projects

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BIS 联合技术建筑及工业系统 北亚季刊

文案润色, 编辑策划

2

直邮营销项目

K-Tron 开创

平面, 数字传播, 整合传播

2

企业网站

思悦智美公关顾问

品牌与标识, 数字传播

7

金蛇聚福2013

中新广州知识城

原创礼品

2

年度电邮季刊

Destination NSW

数字传播

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