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MadAboutDesign is an identity, a brand, and an attitude that epitomises the passion for design.

It's about making intelligence visible, it's about making a difference.
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We are awesome.

We didn’t say that, our clients did. We work hard so you can sleep better. We’re madly in love with what we do – and can do – for you. + read more

We draw.

With a diverse stable of talents, skills and backgrounds, we carve our niche in the exciting and challenging marketplace in Asia. + read more

Meet MAD.

Mad about making intelligence visible, mad about making a difference for you and ourselves. Meet the MAD team. + read more

Branding Program

eStay, China's leading resorts and apartments service and online leasing provider, commissioned MAD to develop its branding program. In the design revamp of the brand identity, a spontaneous, illustrative graphic symbol was adopted - reminiscent of the Chinese character 呆 (dai1 meaning "to stay") and depicting a cheery baseball-caped traveler, with arms reaching out to the world. The tagline 一呆就不想离开 (meaning "it's a stay and more") was created to target at the young and trendy travel market. The logotype and colour scheme were given an upmarket treatment. A comprehensive branding program followed.

Recent Projects

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VAX2015 Id & Marcom Program


Brand & Identity, Digital, Events, Integrated, Print


BIS North Asia Newsletter

United Technologies

Brand & Identity, Digital, Print


X'mas e-Greeting 2014/15


Brand & Identity, Digital


3D Imaging

Simmons Singapore

Digital, Photography



Popper Creative Pop-up Store


New Blog Posts

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