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MadAboutDesign is an identity, a brand, and an attitude that epitomises the passion for design.

It's about making intelligence visible, it's about making a difference.
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We are awesome.

We didn’t say that, our clients did. We work hard so you can sleep better. We’re madly in love with what we do – and can do – for you. + read more

We draw.

With a diverse stable of talents, skills and backgrounds, we carve our niche in the exciting and challenging marketplace in Asia. + read more

Meet MAD.

Mad about making intelligence visible, mad about making a difference for you and ourselves. Meet the MAD team. + read more
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Reach The Top Campaign

Tyco Electronics (TE) Global Consumer Devices' "Reach The Top" campaign was targeted at sales teams worldwide in its drive towards setting and achieving collective goals. The key visual is a digital illustration of an expedition team comprising of TE global and regional team leaders celebrating the framing moment at the summit – with the team flag flying high. The sales drive campaign required the respective teams to physically set their sight and scale specific mountains. "The Ultimate Pocket Guide to Reaching the Top is 180 Days" provides useful tips to plan, survive and succeed in the an expedition – as a team. Individual backpacks and team flags were provided. Crystals trophies were awarded to winning teams. The project was executed in collaboration with global PR agency Text100.

Recent Projects

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3

VAX2015 Id & Marcom Program

SpaceArena

Brand & Identity, Digital, Events, Integrated, Print

2

BIS North Asia Newsletter

United Technologies

Brand & Identity, Digital, Print

2

X'mas e-Greeting 2014/15

SpaceArena

Brand & Identity, Digital

2

3D Imaging

Simmons Singapore

Digital, Photography

2

POPPER WeChat

Popper Creative Pop-up Store

Digital

New Blog Posts

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