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MadAboutDesign is an identity, a brand, and an attitude that epitomises the passion for design.

It's about making intelligence visible, it's about making a difference.
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We are awesome.

We didn’t say that, our clients did. We work hard so you can sleep better. We’re madly in love with what we do – and can do – for you. + read more

We draw.

With a diverse stable of talents, skills and backgrounds, we carve our niche in the exciting and challenging marketplace in Asia. + read more

Meet MAD.

Mad about making intelligence visible, mad about making a difference for you and ourselves. Meet the MAD team. + read more

One Small Step Campaign

The 3.5-minute video is a showcase of Carat China's media campaign for Philips in 2011. The well-known consumer brand partnered with renown Chinese directors to produce 6 web movies on the theme of Blissfulness, and 8 web movies featuring real-life stories of children in remote regions of China, calling upon consumers to take a step forward to help. The campaign showcased Philips' social projects providing these children with health and well-being, clean drinking water, lighting, and a school to go to. After the launch of the initial 3 web movies, over 15 million people had come to know of Philips Blissfulness message and, by September 2011, more than 75,000 people had pledged their support for the campaign.

Recent Projects

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VAX2015 Id & Marcom Program


Brand & Identity, Digital, Events, Integrated, Print


BIS North Asia Newsletter

United Technologies

Brand & Identity, Digital, Print


X'mas e-Greeting 2014/15


Brand & Identity, Digital


3D Imaging

Simmons Singapore

Digital, Photography



Popper Creative Pop-up Store


New Blog Posts

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