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MadAboutDesign is an identity, a brand, and an attitude that epitomises the passion for design.

It's about making intelligence visible, it's about making a difference.
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We are awesome.

We didn’t say that, our clients did. We work hard so you can sleep better. We’re madly in love with what we do – and can do – for you. + read more

We draw.

With a diverse stable of talents, skills and backgrounds, we carve our niche in the exciting and challenging marketplace in Asia. + read more

Meet MAD.

Mad about making intelligence visible, mad about making a difference for you and ourselves. Meet the MAD team. + read more

A Green Community

With its recently awarded Singapore Green Building Council (SGBC) certification, Vesbo repositioned itself as a provider of eco-friendly piping systems. To forge its presence at the Singapore Green Building Week (SGBW) 2012, Vesbo commissioned MAD to create a poster ad and a presentation slide show theme "Put a smile to a Green Community". The direction was to break away from the conventional, industrial look and give a fresh breath to the brand – with yellow calla lilies stemming from Vesbo® green PP-R pipes against the context of a green world. Running alongside the poster was an animated PPT slide show illustrating Vesbo's "Green Actions for Geen Communities", emphasising its 10-step "Recycle-Reprocess-Reuse" process, playing to the award-winning songtrack "The World Needs Help".

Recent Projects

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VAX2015 Id & Marcom Program


Brand & Identity, Digital, Events, Integrated, Print


BIS North Asia Newsletter

United Technologies

Brand & Identity, Digital, Print


X'mas e-Greeting 2014/15


Brand & Identity, Digital


3D Imaging

Simmons Singapore

Digital, Photography



Popper Creative Pop-up Store


New Blog Posts

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