Visual Identity System

The visual identity design of Guangzhou's Shiyangfang 食养坊, a "green" restaurant chain offering life nourishing specialty cuisines, is based on the concept of Wuxing 五行, also known as the Five Elements enclaved in traditional Chinese fields used to explain a wide array of phenomena, from cosmic cycles to the interaction between internal organs. The brief was to project Shiyangfang as an innovative, modern and healthy identity with a broad-based appeal especially towards the younger patrons.