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MadAboutDesign is an identity, a brand, and an attitude that epitomises the passion for design.

It's about making intelligence visible, it's about making a difference.
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We are awesome.

We didn’t say that, our clients did. We work hard so you can sleep better. We’re madly in love with what we do – and can do – for you. + read more

We draw.

With a diverse stable of talents, skills and backgrounds, we carve our niche in the exciting and challenging marketplace in Asia. + read more

Meet MAD.

Mad about making intelligence visible, mad about making a difference for you and ourselves. Meet the MAD team. + read more

Visual Identity System

The visual identity design of Guangzhou's Shiyangfang 食养坊, a "green" restaurant chain offering life nourishing specialty cuisines, is based on the concept of Wuxing 五行, also known as the Five Elements enclaved in traditional Chinese fields used to explain a wide array of phenomena, from cosmic cycles to the interaction between internal organs. The brief was to project Shiyangfang as an innovative, modern and healthy identity with a broad-based appeal especially towards the younger patrons.

Recent Projects

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VAX2015 Id & Marcom Program


Brand & Identity, Digital, Events, Integrated, Print


BIS North Asia Newsletter

United Technologies

Brand & Identity, Digital, Print


X'mas e-Greeting 2014/15


Brand & Identity, Digital


3D Imaging

Simmons Singapore

Digital, Photography



Popper Creative Pop-up Store


New Blog Posts

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