account executive
Toolkit – Creative Brief Toolkit for agencies
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For more than 10 years of my experience working in the creative industry, I have seen industry newbies crying out “But the client never briefed me that!”, or “Why don’t you (client) tell me earlier?”.
We have to give credits to marketing managers that are clear with what they want for their campaigns. However this should not be a “given”, account executives have to ask the right questions in order to ...