For more than 10 years of my experience working in the creative industry, I have seen industry newbies crying out “But the client never briefed me that!”, or “Why don’t you (client) tell me earlier?”. We have to give credits to marketing managers that are clear with what they want for their campaigns. However this should not be a “given”, account executives have to ask the right questions in order to ...

Burgers and fries for good old Chinese New Year? In China? Give us a break, Mac. The ‘Nian’ figure in the TVC, it’s ugly but it’s not adorable. So it’s not cute. If the purpose of the TVC is to provoke like Mac China claims, then it’s been acheived. But one thing’s for sure: No Nian Burgers for me this CNY – in Singapore, China, or otherwise.