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Toolkit – Creative Brief Toolkit for agencies
For more than 10 years of my experience working in the creative industry, I have seen industry newbies crying out “But the client never briefed me that!”, or “Why don’t you (client) tell me earlier?”. We have to give credits to marketing managers that are clear with what they want for their campaigns. However this…
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When China Rules the World
Can you imagine – and resist – the possibility of China ruling the world one day, within or without your lifetime? And for our friends, colleagues and collaborators in China, aren’t you fascinated about the idea from the perspective of a current superpower? Do you think it’s pure sci-fi fantasy or a real possibility? Love…
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Nian Burger for Chinese New Year, Anybody?
Burgers and fries for good old Chinese New Year? In China? Give us a break, Mac. The ‘Nian’ figure in the TVC, it’s ugly but it’s not adorable. So it’s not cute. If the purpose of the TVC is to provoke like Mac China claims, then it’s been acheived. But one thing’s for sure: No Nian…